The old-school way of thinking is that blogs are mickey-mouse versions of 'real' websites.
No more, and not in the future.
Blogs are displacing the classic website for a variety of compelling reasons.
The full-sized functionality of blog software, and the enormous uptake of the Open Source software movement opportunity, have made blogs directly compete with CMS - Content Management Software.
We've been using CMS to make easy-to-edit 'websites' for our clients. And guess what? Blogs ARE CMSes! They have many of the same features, and a lot of the underlying robustness required.
ContentRobot has some nice resources on this:
http://www.contentrobot.com/category/blogging/business-blogging
Mobility is one of the great technology themes of our time. Think about it - cellphones, laptops, the internets ... device location independence. Blogs equal mobility/independence of the authoring resource - it goes with you no matter where you are. A web browser, no proprietary software. Any time, any place.
Mobility - and democracy of use - are what will make blogs the indispensable replacement for the static web. Now your blog does what your business requires - not what the IT department has time for.
