It has been a crazy busy couple of months in the Warren Huska Associates shop - new partnerships, new clients, and a great dose of challenges.
I had started a blog under separate cover about the glories of Keynote - the relatively new Apple software, now in Version 2, that really takes a run at PowerPoint for the presentation software crown. It does an exceedingly good job at dethroning Microsoft Office for a variety of uses. When you have data, and want to demonstrate insight, nothing helps like good, solid visuals.
Keynote typifies what I like about the Mac platform (I work in both Windows and Mac) - fewer clicks, and features that have you slap your forehead and say, "Well that's just genius - and so obvious a feature to have!"
Twitter has become part of our toolbox - it can and often is a surprise how connected people are on this network. It may not be highly adopted (perhaps 5% of online users), but it certainly comprises an audience of early movers and opinion-shapers.
A not entirely unrelated story about an e-Bay auction: Twitter was one of the channels I used to publicize an auction for an old crew jacket I had in the closet - the 1990's CGI animated series 'ReBoot'. Expecting about $60, I pulled up the finished auction and hit the 'refresh' button on my browser - that couldn't be right - $700 U.S.!
Experiments like these give us a whole new appreciation for - experiments! We've determined the clickthroughs and sources for this 'campaign' and are darned sure to be testing similar tactics for our customers!
