Use of Analytics to drive conversions
Promotional products company
Conversion is that slippery state where the visitor makes the ‘buy’ or ‘action’ decision – which we were able to progressively refine for a client in a very highly competitive field.
Tuning the filters, campaigns and website itself yielded a continual improvement of results, where to best target their resources, and informed the client further about their most distinct offerings, as seem by the marketplace.
