We've always been fans of keeping things simple.
In fact, we view complexity as a red-flag. Is there something we are not supposed to notice? Is there confusion about the central message?
We came across a tract written by our friends at 37signals - famous variously as being the developers of Ruby on Rails, a development environment, and such amazing products for business as Basecamp (project management) and HighRise (contact management).
Getting Real
...is a wonderful manifesto that can apply not only to software development, but any structured endeavor.
Declarations like 'Make it Smaller' and 'Be Relentlessly Truthful' give clues as to how these guys turn out crackerjack products - and still manage to write a book about the process!
Recommended reading.
