Distinguishing segments (sources, campaigns, keywords)
National Renovation Brand
We validated their conventional ad agency consumer segments - quite a nifty trick given the expense of the agency effort, and even added additional new categories to target revealed with online marketing research.
An additional benefit - demonstrated returns on investment (or not) of specific pre-existing external marketing campaigns, effectively auditing the performance of POS, print and media buys. Our client was able to lay out powerful decision support tools to measure strategic results.
