That was fun – um, did we make any money?And this is the big secret. With traffic, with analysis, - it is all assumptions until you can measure against your business goals. Are you getting referrals, leads? Do these convert to sales? Or just increase your costs?
Only then can you work back to determine what sources of traffic are worth paying for: most relevant, most cost-effective, and able to generate continued growth.
Hold your online results to business standards.
