Tuesday, June 10, 2008

The Drill-Down #1: What? / Why? (Traffic)

1) Website traffic:
Are you merely a showboat?
Just getting people to your website is easy – but it can be very costly, and spectacularly ineffective.

Any number of schemes can flood your site with viewers – but what are you paying for? Can you tell what is happening? Are there hidden penalties?

‘Relevant traffic’ means visitors are already interested in what you have to offer. Relevance is determined by proper research and filtering – creating a storehouse of market research you can use everywhere. We keep you relevant – and your name off blacklists and spamlists.

‘Just traffic’ is overrated and misunderstood.